Have you taken the time to identify your career brand? If you have, congratulations, you’re way ahead of the crowd! A survey on branding reveals that less than “15 percent of people have truly defined their personal brand.”
If you’re that rare 15 percent-er, research discloses, “less than 5 percent are living it consistently.” So, are you walking and talking and demonstrating your brand or did you write it merely as an exercise and have long since shoved it to the back shelf?
What a mistake. Branding, in fact, is an investment for the long haul in your career. It is a short-cut revelation of you and all you bring to the table. As business guru, Tom Peters, confirms,
“The labor market worldwide is becoming astonishingly competitive and you can no longer expect to survive by being essentially an anonymous bureaucrat in a purchasing department or logistics department or engineering department, but you really have to stand for something….Come hell or high water from the beginning of your career you need to think about your areas of distinction.” Read More→